Digital Paid-Media Manager

Position Overview
BANG!® is looking to hire a skilled Digital Paid-Media Manager and Specialist to help manage, track, and optimize our digital advertising channels to help achieve the growth goals for the brand. The Digital Paid-Media Manager works closely with and reports to the head of Marketing/Operations & Founder of the brand.
Position is full-time (40 hours / week), on-site (not remote).

Responsibilities:
· Lead, develop, and optimize a diversified paid-media channel strategy
· Execute strategy by setting up, managing, tracking, and optimizing paid digital media campaigns across Paid Social, PPC, Search and programmatic ad channels on multiple platforms (FB, Google/YT, Bing, Pinterest, TikTok, Amazon, etc.)
· Work with Facebook, first and third-party data, create and test custom audiences with help of the latest best-in-class technology and experiment with latest formats, video etc.
· Carefully analyze campaign performance and evaluate and interpret performance related KPIs for optimization
· Prepare clear reports with accurate insights and actionable next steps
· Analyze and recommend new creative & copy supported by qualitative and quantitative metrics
· Continuous monitoring, tracking, and ensuring of the quality control of campaigns
· Work with the E-Commerce manager to coordinate product feed management and maintenance
· Integration of UG/influencer content into native social media buys via branded content and whitelisting
· Implement retargeting and prospecting campaigns.
· Perform A-B testing campaigns, identify hypothesis, measure, report, and advice on future implementation of those learnings.
· Keep up with current online and digital paid media best practices to evaluate new improvements for the overall ad campaign strategies for the brand.
Manage and maintain relationships with key vendors, platforms, and technology partners

Qualifications:
· 2-5 years’ experience working on PPC and performance-based, direct response marketing and SEM / Paid Social Media campaigns. for DTC brands
· 2-5 years’ experience with Solid knowledge of FB/IG Ads/Business Manager & Google Ads, Google Analytics, Pinterest/TikTok ad platforms, retargeting ad platforms.
· Complete understanding of key performance indicators to strategically measure and track program success – agency experience preferred
· Understanding of marketing funnels and attribution analysis
· Experience with Google Analytics: knows the ins-and outs of Google Analytics and Google Tag Manager.
· Experience working with SEO analytics and use of website tools and conversion tracking (UTM links), keyword research, competition analysis, etc.
· Experience working with product data feeds management.
· Google Ads and Facebook Blueprint certifications a plus
· Experience working with paid media on Amazon Seller accounts is a plus.
· Proficient in Adobe Creative Suite / Figma is a plus.
· BS or BA degree, Marketing, Ecommerce, Computer Science, or Business-related fields
· Creative and analytical skills, complemented by the ability to take direction, learn/develop new skill sets, problem-solve, and take on new challenges while paying strong attention to detail
· Highly organized with strong analytical and MS Excel skills
· Passion for and a constant eye on “the future of online media” based on industry trends (digital innovation, customer level targeting, dynamic creative optimization, media consumption, e-commerce/retail level targeting capabilities)
· Fluency in English, bilingual Spanish a plus

The Ideal Candidate:
· Has passion for digital marketing, advertising, eCommerce, and tech-oriented tools.
· Can manage multiple projects progressing at the same time
· Is a good communicator and listener, who can also ask questions and find the way to arrive to the expected result on time, in a fast-paced environment
· Has efficient self-time management skills with a self-disciplined approach to workflow with the ability to work in a dynamic environment
· Can generate ideas to improve web experience, functionality, and business
· Pays attention to detail
· Has a positive can-do attitude
· Is knowledgeable of pop culture, the fashion/apparel space, trends, media, entertainment, LGBTQ culture, DJ/clubbing/pool-party lifestyle, resort & vacation spots, etc.

Other Requirements:
· Education: Bachelor's (Required)
· Location: Miami, FL (Required). Work is on-site at our office space (one location, Edgewater area - Miami)
· Language: English (required), Spanish bilingual (preferred)
· Schedule: Monday to Friday
· Work authorization: United States (required)

Benefits include:
Competitive salary
· Flexible Paid Time Off policy including weeks of paid vacation, sick days, national holidays and key-dates days off
· High level of autonomy and responsibility from day one – startup environment
· Relaxed, fun, and open-minded work environment driven by creativity and self-initiative
· Quarterly bonus free apparel items

Please apply on Indeed.